So you can add or change products, their price, their configurations, their availability, promotion codes, and any number of other factors without having to re-enter the website Content Management System. Products are managed in the back office business management system and automatically published to the website. Maintenance is simple after the initial design. Either way, SEO remains baked into the SiteBuilder infrastructure. Essent can be involved in the design process as much or as little as the customer wants. The customer can design the website, have Essent design it, or choose a template site. Essent Web Structure Analysis will generate a strategy to make URL structure, Site Mapping, linking and other factors Search Engine Optimized right from the get-go. ![]() Yes, you can use SiteBuilder to build a website from scratch. Essent will preserve your investment in the legacy site by carrying its SEO credit over to the new site.Ĭan I use SiteBuilder to create a website from scratch, and what are the SEO implications? When moving to SiteBuilder, Essent will perform a Migration Analysis that includes crawling the existing website to see what it looks like to search engines and creating a map to cut the site over to SiteBuilder. What is a Website Migration Plan and is it important?Ī Website Migration Plan is the important roadmap for creating a new website while preserving the SEO credit of an existing website. From the analysis, a Website Migration Plan can be developed. Web Structure Analysis by Essent will analyze URL structures, Site Mapping, linking, and more to identify a strategy that allows the new website to enjoy the SEO benefits of the legacy portion. How do I best preserve my current website’s search ranking when I move to SiteBuilder? SiteBuilder can serve as the platform for just the company store, which can be either a subdomain or a separate domain. An example is a business that has a legacy informational website but wants to add an ecommerce portion like a company store. ![]() SiteBuilder can serve as the platform for part of a website or all of it. Can I continue to use it in conjunction with Essent SiteBuilder? I have an existing informational website. ![]() Here are frequently asked questions about Essent SiteBuilder™ when it comes to SEO and Ecommerce SEO. And you want to do it in a way that’s sensitive to Search Engine Optimization.Įssent SiteBuilder is a web Content Management System with SEO fundamentals baked in so that managing Ecommerce SEO is just a matter of managing your back office. You want to be able to seamlessly do business between your back office Business Management System or ERP and your front office ecommerce website, web portal, or company store. FAQ: SEO Capabilities of Essent SiteBuilder
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