![]() The Thomas representative approached Mitchell at Organ Center and-possibly through the application of subtle or outright pressure-persuaded him to take on the Vox line. Unfortunately, its sales representatives knew next to nothing about the new products and had no idea how they should be sold. In 1964, the Thomas Organ Company acquired Vox, a manufacturer of guitars and amplifiers. The store specialized in keyboards, organs in particular, the instrument that dominated music sales at the time. Wayne Mitchell was managing the Organ Center, a 21-store chain of music stores in southern California. Guitar Center was born, almost by accident, in 1964. Management foresees Guitar Center eventually developing into a chain of 160 large, "big-box" stores and 160 smaller stores. The company's operations are served by a 500,000-square-foot distribution center near Indianapolis, Indiana, the largest facility in the company's industry. The company also operates a chain of approximately 20 musical instrument stores called American Music, a purchase made in 2001. Guitar Center operates online through Musician's Friend, a mail-order and e-commerce retailer of musical instruments. The company operates a chain of 122 stores, maintaining a presence in 45 major markets and in 15 secondary markets. Guitar Center, Inc., is the leading retailer of musical instruments in the United States, selling guitars, amplifiers, percussion instruments, keyboards, and professional audio and recording equipment.
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